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December 22, 2004 Issue 22

National Infocomm Award
Awarded by Infocomm Development Authority of Singapore

ISP Manufacturer of the Year
Awarded by PART-15 ORG
NEWS
smartBridges Partners with the CWNP Program for Wireless Education

The CWNP Program, the industry standard for wireless LAN training and certification, is partnering smartBridges, a provider of carrier-class outdoor fixed wireless broadband equipment. IT professionals attending the CWSP Wireless LAN Security instructor-led training course will learn about the smartBridges products for wireless access and bridge connectivity. The CWSP class covers all aspects of wireless security and gives IT professionals the necessary skills for implementing and managing wireless security in the enterprise. The vendor-neutral class goes far beyond single-vendor solutions by creating solutions using tools from 16 industry-leading manufacturers.

Click here for the entire press release.


MEDIA COVERAGE
smartBridges CEO, Nimesh Parikh in Business Times

smartBridges CEO and finalist for the Singapore Indian Entrepreneur Awards, Nimesh Parikh, has a simple yet effective formula in running his business — understanding and meeting his customers’ needs. He spends a great deal of time emailing customers and reading threads from various wireless forums. “The email threads from wireless forums are an excellent place for us to learn,” said Mr. Parikh. "In order to improve the overall success of this growing industry, it is important to exchange information on various wireless experiences so we can help each other."

Mr. Parikh also explains that to be successful in the wireless business, it is important to quickly react to mistakes. "Not everything is going to be a success”, commented Mr. Parikh. “We may not be perfect, but it is very important to have a continual improvement program to eliminate issues as they surface.”

Click here to read the article featured in the Business Times, Dec 9, 2004.

smartBridges launches all-new website

A repository of rich information to set up your wide area wireless infrastructure can now be found on the all-new smartBridges website! In a continual effort to provide an easy user interface, smartBridges has redesigned its website, turning it into a comprehensive guide to wireless networks and applications.

The new-look website has a freshly designed homepage with a search function and a quick link bar for easy navigation. It also has an easy-to-use customer success stories section that categorizes deployment stories by applications and regions. Visit the new website by clicking here.

Your continual feedback is appreciated and can be sent via email by clicking here.
HEADLINES
smartBridges Partners with the CWNP Program for Wireless Education
smartBridges CEO, Nimesh Parikh in Business Times
smartBridges launches all-new website
Airport Stays Competitive with Wireless airPoints
2005 IOC Wireless Symposium - A World Without Wires
Electro-Comm’s Exciting EC-EXPO
smartBridges Indian road trip
smartBridges Inc. appoints Multicap as distributor for wireless broadband solutions in Belgium
Testing the extremes on airHaul Nexus - Vibration Tests
Security in a wireless network to keep out intruders
UpGrade's Campaign Offers

EDITOR'S VOICE.... OVER IP
A month after returning from global tradeshows and an overseas holiday, I was greeted by a $800 mobile phone bill. Although I expected my roaming charges would be high while overseas, I never thought it would cost me more than the 5.0 mega pixel digital camera that I was eyeing for Christmas.

With the cost of international roaming so high, I just cannot wait for Voice Over IP (VOIP) to bring us a new and cheaper way of voice communication. I am already hearing about the pioneering mobile CPE phones with wireless Internet connectivity. With these gadgets, it would be possible to use cheaper VOIP networks in hotspot locations. Service plans can cost as little as $20~ $30 a month, offering unlimited local and long-distance calls in the U.S. and Canada and costing a few cents more to call overseas. I hear you can also do Internet-based instant voice messaging along with instant messaging.

However, it may still take some time to iron out unresolved VOIP issues, like inconsistent sound quality, reliability due to congested networks, limited hotspots and Malware (the term for software that does bad things, like spam, worms, viruses, spyware, and phishes). Until these issues are settle, I guess I will be stuck with high roaming charges and taking “still” pictures of my bank (or should I say “blank”) balance.

Please continue to send your comments and opinions on this newsletter to marketing@smartbridges.com.

Have a very Merry Christmas and a Happy New Year!

Sincerely,
Kiran Prakash
simplyFi Editor, smartBridges Press

CUSTOMER SUCCESS STORIES

Airport Stays Competitive with Wireless airPoints

In a bid to improve its competitive standing, Holland’s Lelystad Airport is providing wireless broadband Internet services to customers, using smartBridges wireless broadband solution. Supplied and implemented by Digitra, the smartBridges wireless solution offers the airport the best value in terms of minimizing disruption by avoiding a network cable installation on a high-traffic site. It also gives Lelystad Airport a low-cost solution with a high-quality robust product, achieving network efficiency and billing advantages.

For details on the customers’ deployment, click here.

For more customer success stories, click here.

BE FEATURED

Be featured in our newsletter!

Do you have an interesting deployment story to share with the world? Send us the details , with photographs of your deployment using smartBridges products. Click here for the guidelines. Selected stories will feature in our simplyFi newsletter. In addition, you will receive a complimentary smartBridges product for every published story. You get the publicity and a prize.

EVENTS


2005 IOC Wireless Symposium - A World Without Wires

January 5 – 7, 2005; Phoenix, Arizona, USA

The 2005 IOC Wireless Symposium is designed to arm small independent telecom companies with the information they need to create their own wireless game plans, or develop tactics to compete against their wireless competitors. This event will be attended by General managers/CEOs, wireless managers, business development managers, engineering staff, marketing staff, telecom consultants, telecom attorneys and wireless enthusiasts.

Dilish Adhikari, vice-president of sales and marketing at smartBridges, will be speaking on fixed wireless trends on Thursday Jan 6, 9AM. smartBridges will be located in Booth 24.

For more details, click here.

Electro-Comm’s Exciting EC-EXPO - 11th Annual EC Expo

January 19-21, 2005 Renaissance Hotel – Denver

Keeping you in touch with the industry.

Electro-Comm Distributing invites you to its 11th Annual EC Expo 2005... a larger, more informative trade show and conference dedicated to the latest wireless RF, broadband and WIFI network product solutions at the beautiful Renaissance Hotel in Denver.

Come experience 3 information-packed days:

1 One on one with manufacturers

2 Stay ahead of trends

3 Receive valuable information


The 3 day event begins Wednesday, 19th Jan 2005, with 2 days of intensive hands-on product training seminars on various wireless network solutions, configurations, deployments and installation scenarios. The Expo culminates on Friday, 21st Jan , with over 30 industry-leading exhibitors presenting and demonstrating their most recent wireless product lines, wares and solutions!

For the latest, most up-to-date information on EC Expo 2005, click here. There, you can register for ECX05, and then preview the conference topics and exhibitors, review schedules, and register for the seminars! We are excited to have you come and look forward to providing you with a phenomenal experience.


smartBridges Indian road trip

At a recent road show in India, smartBridges’ Indian partners, resellers, system integrators and prospective customers learnt about smartBridges products, applications and markets. The smartBridges sales and technical team conducted workshops, training sessions, product and application demos on the entire range of smartBridges products.


“ With the opening up of the license-free 2.4Ghz frequency bands and the removal of the restriction on channel spacing, India is well-poised to support a significant roll-out of wireless Internet in community networks,” commented Mr. Santosh Nayak, Sales Director for smartBridges. “With projects in Chennai and Bangalore leading the way, our broadband fixed wireless products are ideal to provide robust, carrier class wireless solutions. We are very pleased to provide wireless communications for the Indian market in collaboration with our partners, Srinar and Gemini.”

The smartBridges team also spent significant amount of time understanding the requirements for various applications in the Indian markets. The team visited major cities like Mumbai, Delhi and Chennai, and met up with Major Telco’s and Industry giants for product demo’s and evaluation.

smartBridges conducts road shows together with their carefully selected regional partners. The partners together with smartBridges jointly market, sell, train and support smartBridges’ line of wireless solutions.

To know more about our partner development programs, click here.

PARTNER DEVELOPMENT


smartBridges Inc. appoints Multicap as distributor for wireless broadband solutions in Belgium

Multicap, a Belgium-based distributor of wireless communication equipment, has joined smartBridges to optimize and expand its range of wireless outdoor product offerings. smartBridges will provide wireless broadband Internet access to the value-added distributor.

The wireless industry in Belgium has grown significantly over the past few years. Multicap has been very successful in creating a strong regional presence. They achieved this through big projects such as campus-wide wireless coverage in the University of Mons and a city-wide active camera surveillance in Mons itself.

Click here for the entire press release.

smartBridges opens its partnership only to carefully selected distributors which meet its selection qualification criteria. The distributors together with smartBridges jointly market, sell, train and support smartBridges' line of wireless solutions.

To know more about our partner development programs, click here.

ENGINEERING CORNER

Testing the extremes on airHaul Nexus - Vibration Tests

Will the wireless radio withstand a drop from a tower during a storm? Will it function normally if it was placed outside in the rain? Will the performance drop if it was mounted near a vibrating source?

Do these questions bother you when you are deploying a wireless radio? At smartBridges, we understand the pains of deploying wireless equipment that have to be carrier class. We understand that the cost of truck rolls can significantly eat into your profits. This is why we spend a significant amount of effort to ensure the products we produce are carrier-grade equipment.

The airHaul Nexus, for example, undergoes various forms of tests to strengthen its robustness. One such test is called the vibration test. This test helps to ensure flawless quality, high reliability and protection of the airHaul Nexus against any physical stress sustained while in operation, transportation or when mounted on high-rise towers. It subjects the airHaul Nexus mainboard and housing to a high amount of vibration to replicate the toughest of operating conditions in both natural and man-made environments.

To learn more about the vibration test, click here.


WIRELESS EDUCATION CORNER


Security in a wireless network to keep out intruders

Although WLANs provide enormous flexibility, they also can be a potential open door into the network. Unauthorized access to networks by way of a wireless access point can be all too easy if you don't employ measures to protect your data.

In fact, security fears have caused some network managers to avoid installing WLANs, regardless of the numerous benefits that they provide. However, the landscape of wireless security has now changed, giving IT managers the confidence to deploy WLANs.

To learn about the wireless security technologies that offer increasing levels of protection for wireless businesses, click here.

For more wireless education, visit our Technology section.


PROMOTION


UpGrade's Campaign Offers

In line with the Christmas and New year Campaign, UpGrade Communications is discounting up to 15% for smartBridges’ airBridge indoor, airPoint indoor, airBridge TOTAL, airPoint TOTAL and airPoint XO .The UpGrade campaign is specially targeted to Nordic customers (Sweden, Norway, Denmark) and includes special price bundles with external antennas. These campaign prices are valid until 28th January 2005.

For details on pricing and delivery, contact UpGrade Communication:

Tel: +46-46-280 51 10
Email: sales@upgrade.se
Web: http://www.upgrade.se/

Your satisfaction is extremely important to us. If you have comments or suggestions, please email to marketing@smartBridges.com. With your contribution, each issue of simplyFi Newsletter will get better and better.

ABOUT THIS NEWSLETTER

DOCUMENTS PROVIDED PURSUANT TO THIS PROGRAM ARE FOR INFORMATION PURPOSES ONLY. The information type should not be interpreted to be a commitment on the part of smartBridges and smartBridges cannot guarantee the accuracy of any information presented after the date of publication. The user assumes the entire risk as to the accuracy and the use of this document. The newsletter may be copied and distributed provided that all text is copied or modifications are approved from the smartBridges Press. All copies must contain smartBridges' copyright notice, trademarks and any other notices provided therein. Copyright © 1999- 2004 smartBridges. All rights reserved.

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